How To Make Money as a Social Video Creator…TODAY.

So I just finished writing this shortcourse for Flyr. Thought I’d post it here as well bc I got that Pippen reach (if Pippen was 3'4"). Long before there was cool technology like Flyr, this is exactly how I started my career: with free tools, no budget, no contacts and way too much ambition 😂

Start Making Money as a Social Video Creator: A Flyr Crash Course

Step 1. Be a Business.

Very zen, right? BECOME the business. It’s easier than you think.

Train Up:

First thing. You need to actually do what you say you do. If you’re selling yourself as a social video creator for brands, you will need to prove that you can deliver. So get Flyr. Play with it until you’re comfortable with your ability to turn out super high quality content and then get the seven day free Pro trial.

Create your Brand:

Phase two: Build an identity. Most people would say this is phase one, but it actually works pretty well as phase two. Once you have an idea of the kind of content you’re going to create and how you would like to present/brand yourself, design your presence to match the content.

Step 2. Find Clients.

“Oh EASY! Let me just go to my extensive rolodex of business owners and grab a few choice prospects…”

Beat the Streets:

If you walk in to 10 locally owned businesses in your town and ask who handles their social, you will get a client. You may have to do a free test gig. You may have to accept trade as payment. But now you have a client…in your town…who knows other people in your town. And now you are a business. Congratulations!

Verticalize, Man:

If you have an idea of the vertical you’d like to work in, knock on every door in that vertical. The worst answer you’re going to hear is no, and no never hurt anybody.

Gig Out:

You can also let clients come to you by using a freelancing service. Try Fiverr first, because it has emerged as a go-to. Bid on gigs and you will win a few, because you have a secret weapon that lets you deliver content faster and less expensive than anyone else and your portfolio proves it. You have access to licensed footage and soundtracks that no one else on Fiverr can afford. FIVERR is HERE

Tell All Your Friends:

And finally… Tell everyone you know that you now have a social video business. You will be shocked how well the network effect works. You might not think you know anyone who needs your services, but one day, so-and-so-and-them’s cousin in Tallahassee is gonna call you and tell you they need help creating some posts and ads for their restaurant.

Step 3. Keep Your Clients

Everyone focuses on acquisition, but customer service and retention is as important as, if not more important than acquisition. It’s very easy for an existing customer to find you when they need you, new customers take some work and trust building. So hold on to your people. Those are your people!

Back It Up and Drop It:

First off, be professional, be organized. Keep backups of your customer deliveries on a hard drive or get a free Dropbox account.

Have the Reciepts:

Also, keep records and send real invoices. You can easily keep customer information, and deliver and track invoices with Invoice Simple.

Don’t Ghost:

Follow up! Don’t just deliver a product and then never call your client again. Keep a mailing list and regularly re-engage your customers with news about your business and special offers. You can create a newsletter in about five minutes for free with Mailchimp. Also, go that extra mile. If you have a set of really strong, regular clients, send them an occasional free offer, or a card at the holidays…they’ll remember you next time they need you.

Find your Polling Place:

And ask questions! You can ask questions and track answers with free polling tools like Typeform. Don’t know what your customers need next? Poll them!

Support your Folks:

If you get big enough…if you have too many orders to organize in your email, you can create a customer support center with some easy answers and documentation for your most common issues. Check out Zendesk. It’s super powerful and free customer service.

Do You Want Fries with That Shake:

Finally. Always add value. Send your customers free reports on the performance of their videos so it’s easy for them to see and digest the value of your work. And learn some new skills. As you expand, you can add services that compliment your content service. If people really like your burgers, maybe it’s time to add fries. Consider learning social strategy or videography.

Built the grid so I could spend more time off of it.

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