So I just finished writing this shortcourse for Flyr. Thought I’d post it here as well bc I got that Pippen reach (if Pippen was 3'4"). Long before there was cool technology like Flyr, this is exactly how I started my career: with free tools, no budget, no contacts and way too much ambition 😂
Start Making Money as a Social Video Creator: A Flyr Crash Course
Making money with Flyr is incredibly easy if you have the right tools and a little hustle. This short, 3 step guide will give you everything you need to start doing business as a social content creator in less than a day with no investment and no training.
It sounds too good to be true. But it is true. New technologies like ours, combined with the gig economy have made it easier than ever for you to start a side hustle or a new career with little or no time/money investment. That’s not to say it’s easy. You’re gonna need the will to follow through and grind harder than 99.9% of the population. And coffee. You’ll also need some coffee.
So buckle up. Here it is in about 3 pages.
Step 1. Be a Business.
Very zen, right? BECOME the business. It’s easier than you think.
First thing. You need to actually do what you say you do. If you’re selling yourself as a social video creator for brands, you will need to prove that you can deliver. So get Flyr. Play with it until you’re comfortable with your ability to turn out super high quality content and then get the seven day free Pro trial.
The Pro trial will give you seven days to crank out your portfolio of gorgeous social videos, ads and stories and potentially even land your first client.
FLYR is HERE
You can learn everything you need to know to make beautiful images and videos with Flyr by watching this 20 minute video course:
FLYR UNIVERSITY is HERE
Create your Brand:
Phase two: Build an identity. Most people would say this is phase one, but it actually works pretty well as phase two. Once you have an idea of the kind of content you’re going to create and how you would like to present/brand yourself, design your presence to match the content.
It’s probably best to work under your name as a new freelancer/contractor, but if you have a great business name in mind, don’t be afraid to use it. You don’t need to incorporate right away, just remember to report your income and if/when it makes sense, you can file a DBA or form an LLC. LegalZoom is a great option.
LEGALZOOM is HERE
Since you’re a business now, you’ll need an online home. Wix has pretty much emerged as the best known free website builder for small businesses. Their interface is very intuitive and they have some beautiful templates. You can create a simple splash that hosts your portfolio and links out to your contact and social in under an hour. You won’t need any dev skills, and if you’re unsure about how you want your site to look, you can simply check out similar professionals’ sites and emulate the best parts of them in your own. You could also use a social tool to store your portfolio. Something like Tumblr is good, or Vimeo if your work is all video, but a website is still a focused, controlled way to present your brand. Also, it’s important to have an Instagram, but don’t use it as the sole showcase of your video work because everything is highly compressed.
WIX is HERE
Get a logo. Logo design may be the most difficult part of branding and positioning. Most people are bad at it and even people who are good at it spend unreasonable amounts of time laboring over every revision. Try using a free tool like Tailor Brands for your first logo. You’ll get something in about fivr minutes that looks really good.
TAILOR BRANDS is HERE
It’s 2018, but you may still need business cards. There are a lot of online printers who will give you a crazy deal on your first 100 business card (some will even do them for free…try HotCards). You don’t need anything fancy. Just get the free ones and spell your email right ☺
HOTCARDS is HERE
Step 2. Find Clients.
“Oh EASY! Let me just go to my extensive rolodex of business owners and grab a few choice prospects…”
It’s actually much easier than you think. There are 28 million small businesses in the US alone. They all need social video to stay competitive.
Beat the Streets:
If you walk in to 10 locally owned businesses in your town and ask who handles their social, you will get a client. You may have to do a free test gig. You may have to accept trade as payment. But now you have a client…in your town…who knows other people in your town. And now you are a business. Congratulations!
The reason we stress approaching only locally owned (preferably single location) businesses is because bigger businesses, even if they’re RELATIVELY small have a long chain of command and strict protocol and they move slowly. Even if you get a yes, it’s not a yes. And even if it IS a yes, it’s more of a yes, maybe in six months.
If you have an idea of the vertical you’d like to work in, knock on every door in that vertical. The worst answer you’re going to hear is no, and no never hurt anybody.
There are over 1 million DJs in the US alone. If you want to be the DJ content guy, hit them all up. Go to their gigs, stalk them online. Hang out at Guitar Center and ask people about their music. People love to talk about their music and how to promote it affordably.
If you wan to be the florist content guy, hit up every florist and event planner and garden supply business in your city in-person and on social and show them your goods. You can even make spec content for their brand…or send them a “free sample” video. Someone will bite. On a big map, every industry is small and it’s not as difficult as you think to carve a niche.
You can also let clients come to you by using a freelancing service. Try Fiverr first, because it has emerged as a go-to. Bid on gigs and you will win a few, because you have a secret weapon that lets you deliver content faster and less expensive than anyone else and your portfolio proves it. You have access to licensed footage and soundtracks that no one else on Fiverr can afford. FIVERR is HERE
Tell All Your Friends:
And finally… Tell everyone you know that you now have a social video business. You will be shocked how well the network effect works. You might not think you know anyone who needs your services, but one day, so-and-so-and-them’s cousin in Tallahassee is gonna call you and tell you they need help creating some posts and ads for their restaurant.
Step 3. Keep Your Clients
Everyone focuses on acquisition, but customer service and retention is as important as, if not more important than acquisition. It’s very easy for an existing customer to find you when they need you, new customers take some work and trust building. So hold on to your people. Those are your people!
There are several things you can do (outside of delivering awesome work) to keep your clients and keep them happy.
Back It Up and Drop It:
First off, be professional, be organized. Keep backups of your customer deliveries on a hard drive or get a free Dropbox account.
DROPBOX is HERE
Have the Reciepts:
Also, keep records and send real invoices. You can easily keep customer information, and deliver and track invoices with Invoice Simple.
INVOICE SIMPLE is HERE
Follow up! Don’t just deliver a product and then never call your client again. Keep a mailing list and regularly re-engage your customers with news about your business and special offers. You can create a newsletter in about five minutes for free with Mailchimp. Also, go that extra mile. If you have a set of really strong, regular clients, send them an occasional free offer, or a card at the holidays…they’ll remember you next time they need you.
MAILCHIMP is HERE
Find your Polling Place:
And ask questions! You can ask questions and track answers with free polling tools like Typeform. Don’t know what your customers need next? Poll them!
TYPEFORM is HERE
Support your Folks:
If you get big enough…if you have too many orders to organize in your email, you can create a customer support center with some easy answers and documentation for your most common issues. Check out Zendesk. It’s super powerful and free customer service.
ZENDESK is HERE
Do You Want Fries with That Shake:
Finally. Always add value. Send your customers free reports on the performance of their videos so it’s easy for them to see and digest the value of your work. And learn some new skills. As you expand, you can add services that compliment your content service. If people really like your burgers, maybe it’s time to add fries. Consider learning social strategy or videography.
Hope this helps! And we hope you follow through! If you have questions, hit up our team on Slack:
FLYR SLACK is HERE
“We have more possibilities available in each moment than we realize.”
– Thich Nhat Hanh